USMCA

Myths and Fear: a farmer’s thoughts on promoting Canadian milk

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Remember when Subway announced they were going to start sourcing antibiotic free meat? I was scrolling through my old blog posts the other day and came across a piece I had written then. I had been feeling so discouraged at the animosity that move brought out – between farmers!

Unfortunately, this feeling of competition and rivalry has not abated. In fact, the new trade agreement has seemed to acerbate the divide between farmers – especially between American and Canadian dairy farmers. This is why:

Canadian farmers and consumers’ claims of American cows pumped full of hormones and antibiotics are not accurate. Yes, some American farmers use artificial growth hormones on their dairy cattle to stimulate milk production. However, only a small percentage do — and these accusations that American milk is full of hormones are rather baseless. Additionally, American farms face the same penalties we do should antibiotic residues be found in their milk. We’ve interacted with so many American farmers over the years, farmers who farm because they love their cows, their land, their way of life. Family farmers just like us. We are more alike than we are different; this love for dairy farming should be what pulls us together, not what drives us apart. Yes, a share of our Canadian market has once again been given up to foreign imports by this trade agreement. This trade agreement will do

very little to ease the woes for our neighbours to the south but it WILL have a very real, very negative effect on our Canadian dairy industry. It scares us too! Still, I’ve seen just a few too many posts claiming that American milk is garbage. It’s just not fair to our neighbours to the south who work so hard for so little. I hope we can share our concerns about the impact of this trade deal without resorting to fear mongering about the milk produced by farmers just like us.

Instead, why don’t we encourage Canadian consumers to continue to buy Canadian by sharing the benefits of buying local milk? It benefits our Canadian economy, first of all. It’s produced by Canadians, for Canadians. That’s awesome! Additionally, we are so proud of our national quality, safety, traceability, and animal welfare standard – the ProAction Initiative. This program is extremely comprehensive and ensures that the milk our consumers purchase is top quality and is produced by happy, well cared for cows. That’s definitely something to celebrate!

Let’s put a face on Canadian dairy farming. Instead of sharing articles or social media posts that promote fear based marketing, maybe share a photo of your cows or your farm, and explain how you are so proud to produce food for your fellow citizens. Remember that our neighbours to the south are farmers just like us. They too face the same fears and hardships that we do, probably more so given the dismal milk prices there the past several years. Denigrating the work they do is not the answer here. Will you join us in attempting to stop the spread of fear simply by sharing your love for your farm, your cows, and your work doing what you love best? I think that if this were to happen, we’d all win – farmers (yes, both Canadian and American!) and consumers alike.

If you’d like to read more of our thoughts on farmer rivalry and fear marketing, check out this link:

The Subway Saga: My Thoughts on Marketing and Farmer Rivalry

A Canadian Dairy Farmer’s First Impressions of #USMCA

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Disappointment and worry. That’s what dairy farmers across Canada are feeling this morning.

In case you missed it, a new NAFTA agreement was signed last night. Now called USMCA – The US Mexico Canada Agreement – this new trade deal has given away more access to our dairy market to our foreign trading partners: 3.59% of our market and forcing changes to the way we price certain classes of milk. This access and changes are more significant than what was given away in the last trade agreement – the CPTPP – and therein lies much of the sting.

Our prime minister and negotiators had promised our dairy farmers that they would defend supply management. But this doesn’t look or feel like a defence of our industry, this is another erosion of the stability of our industry and it’s a kick in the teeth to our nation’s dairy farmers. This feels like a death by a thousand cuts. Recent years have seen significant erosion of our market, with domestic milk giving place to foreign imports on our local store shelves. Both CETA and the CPTPP carved out significant chunks of our market. Under the original TPP, the US also had been given additional access to our markets (3.25%) but when Trump pulled the USA out, that access was lost. But rather than standing firm and perhaps offering a smaller percentage based on that fact, our government caved and offered up more to one country than it had given to a collection of foreign interests in both the CETA and CPTPP agreements.

It’s very frustrating. This access will not significantly help American dairy producers who have been overproducing such huge amounts of milk – 3 states alone produce enough excess milk every day to supply all Ontario consumers – that this access to our market will literally be just a drop in the bucket to them and won’t significantly ease their dairy woes. On the other hand, it’s a heavy blow to our Canadian farmers and our industry. Each foreign dairy product on store shelves displaces dairy produced here in Canada, by Canadian farmers for Canadian consumers. This affects Canadian jobs and the livelihood of our farmers and their families. Our farmers have paid for the ability to produce that milk and now another portion of that has just been given away, and for what? To appease Trump and help his re-election chances now that he can claim a win for dairy producing states?

I know that our industry and our farmers will be spending the coming days and weeks determining the impact to our sector. The impact at the farm level remains to be seen but we will be forced to tighten our belts still further, that much is sure.

In the meantime (and I know that this question will be asked frequently in the coming time) our loyal Canadian consumers can continue to support their Canadian farmers by purchasing dairy products labeled with the little blue cow. Your support is always most appreciated, and now will be more important than ever.