ProAction: Proof of Happy Cows and Quality Milk

Farmers farm because they love animals. We are no different: yes, our cows provide us with our income, but we also immensely enjoy working with them, caring for them, and meeting their every need. Because we love our animals, we are also intensely interested in ensuring that we are doing our job properly – we want to be absolutely certain that our animals thrive and are in optimal condition. That’s why we’re always eager to hear what experts think of our herd, be it our veterinarian, nutritionist, or a cattle classifier.

Yesterday, we hosted Holstein Canada classifier Morgan on the farm for a socially-distanced animal welfare assessment. This assessment is part of the ProAction Initiative, a mandatory program for Canadian dairy farms that requires compliance in a number of important categories: food safety, milk quality, animal welfare, biosecurity, traceability, and environmental sustainability. As Canadian dairy farmers, we’re immensely proud of this program that demonstrates to consumers and other interested parties that our farmers are regularly inspected and required to adhere to strict standards of quality, safety, and animal welfare. It shows that we don’t just talk the talk, we also walk the walk when it comes to how we care for our land and animals. ProAction is tangible proof that Canadian dairy farmers are held to some very stringent requirements and that our farms are happy, safe, and comfortable homes for our cows.

Morgan closely examined our herd for hock, knee and neck injuries, body condition, and lameness. The cows really seemed to enjoy the attention and crowded around Morgan, watching her every move very curiously. They behaved so nicely for her, making her job quite easy, and we’re proud to report that our herd scored very well – well above the benchmarks in all categories. This was not unexpected but it’s always nice to have third party recognition of the quality of care we provide to our cows.

No matter which brand of milk you purchase in your local grocery store, it will come from a farm that has been audited by a third party to ensure animal welfare benchmarks are met. All Canadian dairy cows are inspected for signs of neglect or abuse under our ProAction program, and you can be absolutely confident that the milk and other dairy products you purchase for your family are produced by happy, healthy, well cared for cows. Isn’t that a great feeling? Dairy farmers are consumers too, and I love knowing that the ice cream, cheese, butter, and cream that I purchase to feed my family is produced on farms that have met some of the most stringent safety, quality, and animal welfare standards in the world. That’s Canadian dairy, and we’re so proud of our products! ❤️ 🇨🇦 🥛

Dairy Dilemma

Uncertainty. Instability. A constantly changing environment. In this pandemic this is true for many sectors of the economy and of course for most of our readers in their personal lives too. The dairy industry and your local dairy farmers are no exception to this. Although farming has rightfully been deemed an essential service, this does not insulate nor protect us from a rapidly evolving market and changes in consumer habits.

When social and physical distancing measures came into place a few weeks ago, demand for dairy products surged as our consumers tried to anticipate and plan for the unknown. Was a total lockdown imminent? This led to millions of consumers stocking up on essentials, including milk. Grocery stores struggled to keep milk on the shelves and soon limited the amount of dairy products each consumer could purchase. Farmers were asked to produce more milk to meet this increased demand.

But at the same time, different aspects of the marketplace were also in flux. Restaurants and coffee shops either closed or began operating at reduced capacity. This has led to a reduction in demand for dairy products packaged in ways that are not usually available in your grocery stores: think of butter in tiny containers, bulk shredded cheese for pizza companies, 250mL milk cartons for schools, etc, etc. It’s no easy task for processing companies to switch to retail ready packaging and involves so many logistical layers, such as a bigger supply of bottles, containers, and labels, different packing lines, and so on. Our provincial dairy boards and dairy processors have been scrambling to keep up with this rapidly evolving situation. Obviously this is something that our boards and processors have never before experienced nor is it something they could have planned for.

Dairy farmers and their boards and committees have donated excess milk to food banks. We’ve donated funds to charities and non-profits to help them purchase dairy products for the needy in our communities. Our boards have done their utmost to try to avoid wasting milk but some farms have now been asked to dispose of the milk in their bulk tanks to eliminate the excess supply.

It’s devastating watching perfectly good, nutritious milk not end up where it was meant to be: in your fridge and on your table.

While we are very aware that we are so fortunate to still have a job to go to every single day, seeing the product of our hard work go down the drain just hurts. I won’t sugar coat that. The farmers who will be asked to dispose of their milk will be compensated; it’s a loss that will be shared across provincial milk pools. All dairy farmers will share this burden of lost income equally. We all are hopeful this will be a very temporary measure and that stability will soon return to the market, allowing our boards to more easily anticipate and plan for a balance in supply and demand. That’s the whole goal of our Canadian supply managed dairy system: we balance the needs of our consumers with the supply of milk from our family farms. But cows don’t have a tap that we can turn on and off. If a cow produces 30L of milk today, she will do that tomorrow too, and the next day, and the next, and the next. It is thus very difficult to react quickly to sudden market fluctuations.

How can you help? Buy milk. Purchase some cheese or ice cream to enjoy with your family. Enjoy real cream (dare I mention whipping cream?) in your home brewed coffee. The milk is here, it’s available, it’s ready to be processed, shipped to the retailers, then purchased by you to feed your families. Please be patient with us. We ask for your understanding as our industry tries to adjust to this new, strange environment. We pray that extreme measures like disposing of milk will be short lived and that solutions will be quickly found to find a way for this milk to end up on your table.

Rest assured that your farmers are still working hard to provide you and your families with top quality, ethically produced, nutritious dairy. This is a tough time for our industry (as it is for so many sectors) but our commitment to our animals and to you our consumers has not wavered. We’re here for you. Be safe. Be well. Much love to you all.

Cries of Anguish?

“We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakeable. Then we take her milk that’s intended for her calf and we put it in our coffee and our cereal.” ~Joaquin Phoenix

Sounds awful. Especially coming from someone we admire and look up to.

But while Joaquin might be an amazing actor, he has little hands-on knowledge about the care and attention and LOVE that is involved in dairy farming.

Let’s analyze his statement for a moment:

• Artificially inseminating a cow. Cows on dairy farms typically give birth once yearly, just like wild bovines and their cousins (moose, deer, elk, bison, yak, buffalo, etc). While a bull breeds the cows on our farm, many other farms use artificial insemination to breed their cows. AI, as it is commonly called, is the process of introducing semen to the cow’s reproductive tract. It’s much gentler for the cow to be bred by AI rather than being mounted by a 2000 pound bull! But regardless of breeding method, cows are only bred when they are in heat – that is, during their fertile period, which happens every 21 days. Cows in heat want to be bred – you should see our cows try to get to our bull when they are in heat! The desire to reproduce is so strong.

• Cow & calf separation. As farmers, it’s our job to ensure that both our cows and their calves are well cared for. There are several variables that impact our decision to separate cow and calf. Does the cow clean and care for her calf? Sometimes the mother doesn’t do a good enough job or shows no interest in her calf at all. Is the calf safe? We’ve had cows try to hurt their calves. Is the cow feeding her calf? Some cows will allow their calves to nurse, others are totally adverse to the idea and kick or move away from their calf when he or she tries to nurse. In short, each situation is different but typically if the cow and calf are getting along well they spend around 24 hours together. Once the calves are gently and calmly moved to our calf nursery they receive lots of affection, attention, and care from our family. We house our calves in pairs or sometimes triples at first so they always have a companion. They have lots of soft comfortable bedding and are well fed with plenty of milk from our herd and hay and grain as they grow older. They are weaned at three months of age and then moved to group pens with calves of their own age. Our calves are healthy, lively, and vigorous and we know that they receive the best care possible. It only makes sense for us to pay such close attention to these young animals; after all, they are the future of our farm! As for the cow, she too is content. Her herd is very important to her and she eagerly rejoins her friends when she has recovered well from calving. You’ll find her spending her days eating (lots of eating!), relaxing in a comfy stall or out on pasture, socializing with her herd mates, or enjoying a good scratch from the automated cow brush. Neither cow nor calf display any signs of distress, but are calm, relaxed, and content. In fact, visitors at our farm always comment on how quiet our barns are – just cows and calves contentedly going about their day with their every need met. Sorry Joaquin, there are no “cries of anguish”.

• “Stealing” milk meant for calves. Did you know that a dairy cow can produce upwards of 40L of milk per day? Her calf only drinks a fraction of that – usually 10-12 L per day. Our calves ARE fed their mother’s milk, but it is this EXCESS milk that is shipped to the processor and finds its way to our consumers’ tables.

Milk is a nutritional powerhouse. It’s full of essential nutrients so beneficial for our health. And yes, it is produced responsibly and ethically by family farms just like ours. Farms where cows are cared for with respect and compassion are the norm, not the exception.

As farmers, we chose this life because we love spending our days with our animals. We ensure they are happy and healthy, well fed, comfortably housed, and always, ALWAYS, treated with affection and respect. We love our cows.

It’s this love that draws us out of our warm beds to assist an overnight calving. It’s love that keeps us going when the days are long and full of hard work ensuring our animals’ every need is met. And it’s this love that is the over arching commonality between dairy farms all across the world. ❤️

Cow-Calf Separation: Cruelty or Necessity?

Tuesday, May 21:

Mama Annie had her new calf – a heifer! 😍 – sometime over night between Sunday and Monday. When we came to the barn Monday morning, the calf was standing, all fluffy and dry after being thoroughly licked clean by her mama. However, it did not appear that she had nursed; her tummy was flat and she was bawling periodically. We milked Annie in the parlour, then bottle fed her colostrum to her very hungry calf. The two have been together since then and we have not yet observed the calf to be nursing, so like always, we feed her her mama’s milk with a bottle. We will move her to the calf nursery later today – about 36 hours after birth.

This is Annie’s second calf. As you can see in the video, Annie is not afraid of her farmer. Her calf, curious and precocious, runs up to the camera, perhaps thinking it is feeding time again. Annie watches, but she’s not nervous or overly protective. She knows from experience that her farmers will care for her and her calf with compassion, affection, and respect. When the time comes to move her calf to our comfortable calf nursery, we will do so calmly and gently. If Annie’s behaviour thus far is any indication – she’s been more interested in munching on feed at the feed bunk than in her calf – it will be the typical relaxed and stress free event it always is.

Wednesday, May 22:

Separating cows and calves is an emotionally loaded subject. Why? Because the reasons for and realities of the practice are not widely understood.

Too often, we attach our own emotions to animals, and while of course it is obvious that cows experience pain, fear, joy, and other emotions, they do not have exactly the same needs and preferences that humans do.

They don’t crave stimulating conversation, “Netflix and chill”, quality time with their spouse, a bed with blankets and sheets, nor many other human desires.

Coming from a non-dairy background myself, I at first was taken aback at the practise of separating cows and calves within a day or two after birth. Growing up, our beef cows spent several months with their calves until weaning time, and weaning was no fun: bawling calves & cows meant little sleep for the first few nights. However, once I saw for myself how neither the dairy cows nor their calves were unduly disturbed by the separation, my feelings changed.

It’s like this: in a beef herd, good mothering instincts are a desirable trait. A beef cow that isn’t a good mother won’t last long on a beef ranch; she must take excellent care of her calf out on the range when contact with the rancher is sporadic – or her calf will die. In dairy, however, the farmer is much more present and involved in all aspects of the cow’s day to day life and so it is easy to step in if the cow is not caring for her calf. This means that over the generations, good mothering instincts have not really been a factor when choosing desirable traits. Rather, calving ease, milk production, udder traits, feet and legs traits, longevity, and other “good milk cow” characteristics have been at the forefront of most breeding decisions. That mothering instinct has mostly been lost.

I’ve seen cows neglect their calves, more often than you can imagine. Others, like Annie here, will clean their calf after birth but not allow it to suckle. I’ve even seen cows attack their calves. Dairy cows are, by and large, just not the greatest mothers. Yes, we’ve had some cows that are better at caring for their calves. But even these cows react in the same way as you’ll see in this video. We’ve even occasionally experimented with keeping some of those cow calf pairs together in the herd. Do you know what happened? The cows pretty much ignored their calves and the calves began to treat the entire herd as their own personal milk smorgasbord, nursing from numerous cows in the herd. Yeah, not an ideal situation in the least!

Let me conclude with this: cows trust their farmers and are honestly more interested in access to food and water and spending time with the herd than in the wellbeing of their calf. The calf is well cared for as well, and showered with attention and affection. Both thrive. Both are happy. And that’s our goal as farmers: happy, healthy animals.

At the risk of sounding like a broken record (I know we stress this often), remember that the best source of info about animal agriculture will ALWAYS be where it all happens: the farm. Have any questions about cow-calf separation or any other farming practice? Please ask!

Back off, Trump!

Trade war. Sounds scary. And it is. As a Canadian dairy farmer, my farm and family is directly in the crosshairs in this fight. That cold sick feeling in the pit of our stomachs has returned yet again as we wait to hear what the future holds for us. Will we survive this latest attack on our livelihood? Will scenes like this soon only be a memory in rural Canada?

President Trump’s latest tirade against our country’s dairy supply management system and his demands to dismantle said system are frankly quite frightening. But what is most frustrating is the lack of background or real facts in his claims of unfair trade practices in dairy between the US in Canada.

Supply management means that our Canadian dairy farms produce enough milk for Canadian consumers. In order to keep this balance between demand and supply, our government has trade barriers in place in the form of tariffs on dairy imports. Foreign countries are able to import milk to Canada, but they will be charged a high tariff (up to 300%). This cost is often prohibitive to imports and so Canadian processors usually rely on domestic dairy supply. But… Canada does allow some tariff free imports – about 10%. This percentage has been increasing in recent years; CETA and the new TPP have whittled away a sizeable chunk of our dairy market. But get this: this 10% is more than double the amount that the USA allows. Say what??? Yes, you read that correctly. The US caps tariff free imports at about 2.75%. So, the US ALSO protects their dairy industry. Ironic, huh? Yet, President Trump has attacked our system. You see, American dairy farmers are in dire straits. They produce much much more milk than is needed in the States and export a rather significant percentage to other countries, Canada included. The global dairy market is saturated, there’s simply too much milk. This has driven the price paid to American farmers below the cost of production, pushing many farms out of business. It’s understandable then that Trump would look for ways to alleviate these problems. But expecting entirely free dairy trade with Canada to fix this problem is ludicrous. With a population 1/10th the size of the States’, our market is too small to make a very significant dent in their current surplus. Wisconsin alone produces more milk than all Canadian farms combined. The US needs to manage their own issues with over supply rather than expecting us to fix their problems. Our own farmers do a fine job of supplying our citizens with dairy products, thank you very much.

And if the border were opened, what would be the cost? Our current system ensures a fair price paid to farmers that covers the cost of production. American dairy farms are already producing milk at a loss, and Canadian farms would soon follow suit. Small farms unable to compete with the economies of scale present on mega dairies with tens of thousands of cows would be the first to go. Farms like ours. Family farms. Our rural fabric would be forever changed. Is that what Canadians want?

If you want the dairy products you enjoy to be produced on Canadian farms, under the strictest animal welfare, milk quality and food safety standards in the world, it’s time to speak up. Let your elected officials know that your Canadian dairy products and dairy farmers are important to you. Reach out to your MP. Send an email to the Prime Minister’s office. Do anything you can to encourage our government to stand firm, to not give in to Trump’s bullying tactics. If they don’t, this photo may one day be one of the only reminders of the farms that used to dot our countryside. Let’s work together to make sure that doesn’t happen.

British Columbia is burning. Please pray!

A state of emergency has been declared for our beautiful home province of British Columbia. A prolonged period of dry and very hot weather has brought tinder-dry conditions to much of the province, prompting officials to raise the wildfire risk to extreme in many areas and to ban all outdoor burning, including campfires and even tiki torches. But hundreds of dry lightning strikes over the past two days led to the sparking of 138 (!!) new wildfires yesterday. Several of these fires are “interface fires”, ie a threat to homes, communities, infrastructure, etc. Thousands have been forced to flee their homes and farms and ranches in the fires’ paths. Highways are closed due to the fires and smoke. Homes have burned. These fires are vigorous, unpredictable, and voracious, destroying everything in their paths. 

Yesterday, we heard that our childhood friend had been forced from her ranch that was directly in one of the fire’s paths. They chased their cows into a swampy area and left their home with their children and dogs, with nothing to do but pray that their home and animals would escape the raging inferno. They posted photos and video clips of the fire approaching their ranch as they left. Imagine their profound joy and thankfulness as they were able to return home this morning to their house intact, their cattle alive. Such a blessing!

Contrast that joy with the devastation felt by our fellow dairy farmers who lost their entire farm in another wildfire yesterday afternoon. They were able to rescue nearly all of the cows, but their home, barns, crops, even their irrigation equipment, is all gone, destroyed by the greedy blaze. Devastating. Unimaginable. There really are no words to adequately describe what they’re going through.

There is another fire burning in our vicinity, up on the east side of Harrison Lake. That fire too is not contained, but as of yet is not threatening any communities or homes. It’s far enough away with enough mountains between us as a barrier that it is not a worry, but it definitely is unsettling to think that our home and farm too could be lost in an instant to a blaze like that one.

Please, friends, keep our province, our communities, our farmers and ranchers in your prayers. Pray too for the safety of the brave men and women battling these blazes. Thank you.

Supply Management: Good for farmers, good for consumers, good for Canada. Hands off, Bernier!

Okay friends, we’re coming down to the wire here in the Conservative leadership race. With all of the uproar in the last week with President Trump taking aim at our Canadian dairy industry, we can’t forget that we also have domestic challenges facing our industry. Just this morning, Canadian businessman and Conservative leadership candidate Kevin O’ Leary, one of the polling front-runners in the leadership race, pulled his name from the race and threw his support behind Maxime Bernier. As you know from our previous posts, Maxime Bernier has pledged to end supply management if he is elected leader of the Conservative Party of Canada, and Mr. O’ Leary had admitted that he would use supply management as a bargaining tool in future trade negotiations. Both he and Mr. O’ Leary are leading in the polls, so as you can understand, this bolstering of Bernier’s campaign is rather unsettling.

Supply management keeps Canadian dairy, poultry and egg farms vibrant, viable, and an integral part of our national fabric, from both a social and economic perspective. Without supply management and our border tarriffs, our family farms would have a very hard time competing with the glut of excess milk currently flooding the world dairy market. We know that our system that ensures a fair return for farmers is the envy of dairy farmers around the world, and we personally have received many messages from farmers south of the Canadian – US border who long for a system like ours that would allow their farms to remain viable in this turbulent time for the dairy market.

So the benefits for farmers are obvious, but what about for our consumers? Mr. Bernier alleges that if supply management were scrapped, consumers would pay much less for their dairy; he’s even claimed that Canadian consumers pay twice the amount they should pay for their dairy products. Unfortunately, Mr. Bernier does not have his facts straight. Check out the photos I’ve posted below.

 

 

 

 

 

 

Both research from an accredited research firm and very current anecdotal evidence from a fellow dairy farmer doing her own research prove that Canadians pay a very competitive price for their eggs and dairy. In fact, if we compare apples to apples, Canadian pay LESS for dairy compared to the same dairy products in the US (all Canadian milk is produced without the use of artificial growth hormones). Now, Mr. Bernier, either you’ve been misinformed, or you’re deliberately trying to garner support from unsuspecting Canadians by quoting “alternative facts”.  Judging by the number of times dairy farmers and industry representatives have presented the correct information to you, I’m leaning towards the latter assumption. That doesn’t say much for your integrity, and, in my opinion, throws your entire campaign and character into question. Definitely not the type of individual I want to see at the helm of the Conservative party or – if the Conservatives are re-elected in 2019 – leading our country.

Friends, let’s get the word out! We’re not only facing threats to our family farms from south of the border, we have a very real challenge right here at home too. If you want to enjoy the stable, competitive dairy prices that are the current reality, produced right here in Canada according to the highest safety, quality and animal welfare standards in the world — all the while benefitting family farms and rural economies across our country, speak up! Canadians need to understand that a vote for Bernier is a vote against food sovereignty, against family farms, and against the very fabric of our rural communities. Your help in sharing this message is appreciated.

Video

discouraged but not defeated

Summer is drawing to a close. The golden light of late summer is wonderful for farm photography — even those pesky flies are somewhat beautiful when backlit by warm rays of evening sunshine.

But as beautiful as this scene may be, walking back to the house last night after evening chores I was feeling uninspired and truth be told…discouraged. You see, I’ve been following the drama that has been unfolding in Toronto this past week, and it has me contemplating our efforts to provide an insight into animal agriculture. If you aren’t aware of what has been going on, here is a short summary: In June 2015, an animal rights activist group was standing on a traffic island near a Toronto slaughter house to “bear witness” to the animals going to slaughter, as part of a weekly “vigil” of the Toronto Pig Save. When a truck carrying pigs stopped at the traffic light, one of the activists began trying to give water to the pigs inside the truck. The truck driver stepped out of his truck and confronted the activist. A tense exchange of words and threats followed. The activist, strategically being video taped, claimed that the pigs were suffering and dehydrated. The truck driver told her not to give the pigs water because he had no proof that what she was offering the pigs was indeed water, and asked her to desist. Ignoring him, the activist continued to pour water over the pigs’ snouts. The next day, the farmer contacted the police. Following an investigation, the activist has been charged with mischief for pouring an “unknown liquid” into the trailer.

The whole story seems unbelievable. Why should someone be prosecuted for simply giving a helpless, suffering animal some water?  Why should someone face a fine and/or jail time for showing compassion? That’s what the animal rights activists would have you believe. And at face value, it seems like they have a point. However, look at this from other aspects. With regards to food safety, how could the driver know for certain that it was indeed pure water in the bottle? What if it was laced with another substance – antibiotics perhaps?  No, this is not a delusional fear — I’ve had activists threaten to secretly inject my cows with antibiotics so that their milk would be unfit for human consumption, and they told me that they hoped it would cause me to lose my license to ship milk. We need to understand that these groups want to see the end of using animals for food, and in my experience they would have few qualms about using nefarious means to do so, including introducing toxins into the food chain under the guise of compassion. The farmer also raised a good point in court that this practice of giving the animals water presented a safety threat to the activists themselves. What if the truck pulled away from the stop light and an activist’s arm remained in the truck? What if the activist was run over and gravely injured? Who would be at fault then?

Now, allow me to encourage you to dig a little deeper yet. It has become quite obvious to me that the activists actually welcome this lawsuit. Judging by the hoards of protesters in court, they’re using this trial as an opportunity to further their agenda. Their trial strategy adds credence to this line of thought: they plan to ask the judge to view a virtual reality video that depicts the inside of a slaughterhouse from an animal’s point of view. This trial has morphed into something much more than a simple mischief lawsuit. It has become a grandstand for the activists to air their opinion that using animals for food is unethical.

So why am I discouraged? As you can gather, I’m well acquainted with the activists’ opinion of animal agriculture. I know that they will do anything to further their agenda. This is nothing new. But what has me so bothered are the comments that I’ve read about this trial. It’s not just militant vegans and activists spouting these lies and accusations. Members of the non-farming public seem to just lap up these accusations of rampant animal cruelty on farms and then regurgitate these lies as the truth. I’ve read comments like this: “You farmers only see dollar signs when you look at your animals, not individual beings that feel pain.” “Nobody checks on farming regulations, it’s a hidden dark secret in this country and it all needs to be exposed.” “These animals are pumped full of hormones and antibiotics anyway, so how can the farmer pretend to be concerned about possible toxins in the water this angel offered to these poor suffering animals.” “I eat meat, but I feel guilty doing so, because I know that this food is a product of abuse and mistreatment.” These comments hurt. They might be directed at another industry, but we’re all farmers. It doesn’t matter if it’s poultry, pork, dairy, or crops — when one farmer is attacked, we all feel the pain. When the credibility and integrity of one farmer or industry is called into question, all farmers bristle with outrage. We spend our lives doing our utmost to provide the best care possible for our animals, but sometimes it seems like it doesn’t matter, because some would rather believe that we are heartless, cruel, money-hungry sadists.

I guess this is why filming this video last night left me discouraged. Good news about great animal welfare, and happy, healthy cows treated with respect and compassion just doesn’t make the news. The stories and photos I share on social media are met with appreciation by our followers, but they never make waves in the news the way this story does. Good news just doesn’t sell. And because of this, the lies and myths about animal farming continue to spread. Sometimes this makes me wonder if the time I spend opening our barn doors and sharing our farm stories transparently is even worth it. Does it even matter? Will it make a difference?

And then, this morning I watched a short video of a friend demonstrating milking a cow at the Pacific National Exhibition in Vancouver. I saw the wonder and interest in the spectators’ faces and heard the amazement in their “oohs” and “aahs” as the milk filled the reception pail. 3 million people visit this fair every year, and they all can see real farming first hand with this display. Watching this helped. I know that not everyone has a poor opinion about farming and farmers. I know that our work is valued and appreciated. I know that the comments I read do not accurately represent the general public.  I guess I just need to focus on the good and on the important. I might have become a little more jaded and a tad more cynical, but I know in my heart that the real stories about farming do matter. Our consumers matter. Our animals matter. And farmers matter because farmers truly do care.

This is not meant to be a rant or a “poor me” type of post but rather an opportunity to share with you that opening our barn doors to give you a glimpse at our farm life is not always easy, and sometimes can be down right discouraging. I find that too often I share only the nice and uplifting stories, but I think it’s important for you to understand that not all days on the farm are good days and that farmers have feelings too.

But in spite of all this, I have decided that yes, I will continue to share our farm life with you. This experience has shown me once again just how important our real farm stories are. In the face of mounting misinformation and lies, we must commit to ensuring that the truth is shared and broadcasted for all to hear and see. That truth is this: we farm with a love for our land and for our animals. We farm for you and your family and we wouldn’t have it any other way.

 

Respect is a Two-Way Street

What would you do if you noticed a local celebrity sharing a blog post that calls into question your integrity? Would you respond with anger? With outrage? Or would you take a minute to calm yourself and respond with kindness and respect?

Recently, a local news anchor shared a post from Mercy for Animals on Facebook. Mercy for Animals is an animal rights group. Like all of these types of groups, Mercy for Animals campaigns for the cessation of all animal agriculture. They do so by sharing opinions that are biased and slanted against animal agriculture, using wording like this: “As shocking as it may seem, sexual assault and stealing babies are common in modern animal agriculture”. They share horrific videos of animal abuse, claiming that abuse is common practice on farms. And they promote a vegan diet that eliminates all animal products.

This local news anchor is a celebrity in her own right. She’s been featured on local television for nearly 20 years and has gained many well-earned accolades for her work. She is a respected advocate for Down Syndrome and blogs about her life as a mom of three. In short, she’s an esteemed and popular voice in British Columbia. As such, she has a large following on social media.

So you can imagine that when she shared that she was having misgivings about consuming dairy products after reading a Mercy for Animals blog post that accused dairy farmers of abusive practices, I was dismayed. In fact, I was hurt, upset, appalled and, truth be told, angry. Not at her, but at these animal rights groups. These groups smear my honor, my integrity. I’m proud of my life as a dairy farmer. I’m proud of the stellar care we give to our cows – our “girls” – 365 days of the year. And I’m proud to provide my fellow citizens with a nutritious product that was produced ethically and responsibly. I know that there is nothing un-ethical or cruel about the way our cows are treated on our family farm.

Happily, there was a saving grace in this post:

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I read this post as a call for help, for assurance. I saw someone who desperately wanted to learn more about the food she served her family and consumed herself. I saw an opportunity. I could have responded with heated words and recriminations. And I saw some of those types of comments. But I calmed myself. This was not the time to be angry. This was the time to convince and reassure and support. It was a time to “err on the side of kindness”.

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And, as it turns out, it was the right thing to do. I soon received this message:

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This was huge. I was so excited. Success!
The next day, this appeared on her page:

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The hours I spent responding to comments and accusations on this post was time well spent! If I had responded with anger and outrage, the conversation would have unfolded much differently and I might have lost the opportunity to inform and influence both this celebrity and her followers.

Now, I’m not sharing this to toot my own horn. I’m using this as an example of respect being a two way street. To gain respect, we must give respect, regardless of whether or not we agree with the person we are interacting with. This definitely applies to our conversations surrounding our farms and our way of life.

Consumer perception of dairy farming but also of dairy farmers will be a driving force behind our successes or our failures in the time to come. Take the recent mayhem over Earl’s ill-advised decision to abandon the Alberta beef industry as an example. This uproar showed that consumers support those they respect and value, and they obviously hold the Alberta beef industry in high regard. Would they do the same for the dairy industry? Time will tell as we begin to see more foreign dairy imports due to the recent trade deals.

In the meantime, as dairy farmers we would do well to remember that the general public has little to no knowledge of dairy farming. Perhaps they even have misgivings or misconceptions about our farms. It’s not. their. fault. The average Canadian is at least two generations removed from agriculture. What little they do know about dairy farming comes from information that they glean either via word of mouth or the internet and social media. Groups that oppose animal agriculture and the dairy industry take advantage of this gulf of ignorance, using it to promote their vision of a farm-animal-free “utopia” by using lies and half-truths to propagate fears and concerns about our industries.

Knowing this should influence how we interact with those who have genuine questions and concerns about the dairy industry. Do not interpret questions as accusations or concern as acrimony. Instead, use these apprehensions as opportunities to share your passion for your cows and your farms. Do not be afraid to allow your enthusiasm for your way of life to show clearly in these interactions. Your love for your animals and your land will drive consumer confidence and support, guaranteed. I’m not suggesting that you allow yourself to be subject to bullying or threats. If those types of comments are directed your way, move on and definitely do not stoop to that level. Hold yourself to a higher standard and you’ll advance your status and your credibility in the eyes of those who may be following the conversation from the sidelines.

Going forward, let this example that I’ve shared drive your motivation to interact with concerned consumers with kindness and respect. There’s enough hateful and horrid material coming from the animal rights’ camps. Countering that animosity and hostility with kind and polite interactions will help to gain respect and will also lend credence to your claims of proper and ethical animal care. In my opinion, that little golden rule exactly fits these situations: “Do unto others as you would have them do unto you”. Don’t you agree?

 

Video

Happy Cows’ First Day on Pasture

Today is my most favourite day of the entire year: the first day that our “girls” go out to pasture! We’ve had a gorgeous stretch of warm weather, and the cows have been eagerly awaiting this day, often gazing longingly at the lush pasture through the opened curtain barn walls. Now that the sogginess left by our winter rains has lessened, we’re able to give our girls access to the outdoors once again.

Every year I’m amazed at how our cows understand what’s happening as soon as we walk to the back of the barn and talk to them in a “going to pasture” tone of voice. They all crowd to the back of the barn, so aware of what is going to take place. Their intelligence is quite astounding!

And then, that moment that the gate is opened and they gallop out of the barn, displaying such infectious joy. It’s pure bliss, and it’s one of the happiest sights in the world.

(If the video does not play, follow this link to the YouTube version: Cows to pasture)

I’ll admit that I had a permanent grin plastered over my face for the rest of the day, and that I’ve watched and re-watched this video more times than I should admit. But I think it’s pretty understandable: anyone who loves cows enjoys seeing them happy and content.

#happycows #happyfarmer